Blogues

23/11/2011 - Les pharma peuvent-elles faire des profits en coupant le budget sans sabrer les emplois? "Can pharma grow profit while cutting budget without slashing jobs?" By Dr Andree K Bates

http://www.pharmaphorum.com/2011/11/23/can-pharma-grow-profit-while-cutting-budget-without-slashing-jobs/

31/05/2011- Nouveaux  modeles d'affaires en pharma: Qu'est-ce que les marketeurs et les reps ont besoin de savoir!  By Enrique Garrido

http://social.eyeforpharma.com/blogs/enrique-garrido/new-pharma-business-models-what-marketers-and-reps-need-know

10/01/2011- Comment mesurer l'impact des programmes de communication? by chris.stevenson

http://www.pharmaphorum.com/2011/01/10/it%E2%80%99s-all-about-access-stupid/

06/07/2010 - Nouvelles approches en Marketing-Ventes pour les industries Bio-Pharma-Médicales. Par Madone Dubé

New Bio-Pharma-Medical Business Model

23/07/2010- B2B Web 2.0 from Peter von Dick, is founder and CEO of e-Zassi.com : http://blog.pharmtech.com/2010/07/23/b2b-2-0/

18/05/2010- Death of Salesman with Astra Zeneca :  http://www.bnet.com/blog/drug-business/death-of-a-salesman-astrazeneca-replaced-entire-nexium-salesforce-with-telemarketers-8212-and-it-worked/4807

02/09/2007- Why the Pharma Industries are going in crisis. Par Madone Dubé

The paradigm of Sales Representation is ill....